15grams
success story

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90K+
Spotify Streams

420+
Playlist Adds

750K+
Playlist Followers

1M+
Campaign Reach

Collaboration project with 15grams on his single ''Lullaby'' ft TEN TONNE SKELETS

Campaign Overview

Australian recording artist Brendan Mosca AKA 15grams is just getting started. From humble beginnings as a bedroom DJ to host of his own infamous boat parties in the Sydney Harbour, 15grams has already supported monumental artists like Axwell, Martin Garrix, Hardwell and the one and only, Avicii. His inspired mixed platform performances as a DJ & hype man have earned him residencies at iconic global nightlife destinations such as Marquee at The Star Casino, Paradise Club, Mykonos.

With promise to follow in the footsteps of fellow Aussie artists who have pathed the way for international recording recognition, 15grams is fast gaining the attention of overseas tastemakers. His first international release titled ‘Dreaming’ was signed to Canadian EDM giant Monstercat, named one of the best independent labels in the world by Billboard magazine and responsible for platinum hits like Marshmello’s ‘Alone’.

In an unprecedented pivotal year for the music industry, Brendan took 2020 on as an opportunity to hone his skills as producer and identify with the sounds that mean the most to him as an artist. A few projects later and 15grams signed a major label deal with Famouz Records, a JV with Sony Music in Germany – the pinnacle region for any recording artists’ success in Europe.

Now being featured in some of the biggest Spotify curated playlists on the platform, the hypnotic hooks of 15grams are climbing their way onto airwaves and beyond. With a brief history boasting of plenty of support in his home country by promoters and artists alike, it’s only a matter of time before 15grams is weighing in on the international dance scene in a big way.

Campaign Outcome

15grams and TEN TONNE SKELETON’s “Lullaby” is a pop-fused house track that captures the excitement of staying up all night with a new fling. “Lullaby” dives into a grinding bassline and tropical melodies.

We have done a successful campaign for 15 Grams and have landed more than 50 independent curator playlists with a combined reach of 750,000 followers across all playlists.

This also helped us to land 350+ user-generated playlists for the 15grams release ‘’Lullaby’’.

 

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We also landed the new release in all Spotify’s Algorithmic playlists which generated over 15,000 streams organically and the song had over 8,000 daily streams at the peak time in January.

  • 90,000 Spotify Streams 

  • 420+ Playlist Adds 

  • 52,649 Monthly Listeners

  • 742,000 Playlist Follower Reach

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Here are some of the playlists 15grams was listed on:

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Media Assets Created:

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