Calboy  
Case Study

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800K+
YouTube Video Views

5M+
People Reached

15M+
Ad Impressions

30K+
Video Likes

Collaboration project with Calboy on his new album ''Blackheart''

Campaign Overview

If you love good music, you love Calboy. Boasting one of the freshest new voices of our generation, the 22-year-old creates music from the heart, inspired directly by his experiences growing up in the South Side of Chicago. With impeccable wordplay, hypnotizing vocals, and a killer spitfire flow, it’s no surprise Calboy hails one of the most loyal, dedicated fanbases… and he continues to bless them with bangers.

Exploding onto the scene with his viral smash hit “Envy Me” back in 2018, whose music video currently sits at over 223 million views on Youtube and counting, Calboy quickly proved why he belongs in the big leagues. One year prior, he released his mixtape titled Anxiety, just another testament to the honesty and vulnerability you feel when listening to his music.

Calboy is one of the most unique, talented voices in the rap game, and he continues to lace his fans with the most powerful, heartfelt records possible. Born and raised in Chicago, Calboy’s ability to switch between laying down the most fire melodic vocals and rapping his ass off does not go unnoticed, and now he surprises drops his newest project titled Black Heart along with a video to single, “Rumors.”

Speaking on the title of the project, Calboy states, “It’s inspired by my present internal feelings, and how I feel from the industry to my family and my friends. Everybody turned my shit black. I want to be open with my fans and encourage my fans to be free.”

Black Heart arrives on the heels of his previous loosies, freestyling over Kodak Black’s “Super Gremlin,” and Gunna’s “Too Easy” and “Pushin P.” The 8-track mixtape features all-star features from Fredo Bang, Jackboy, and Joey Bada$$.

Campaign Outcome

Calboy shares his new project, Black Heart with features from Fredo Bang, Jackboy & Joey Bada$. The 8-track project from Calboy arrived as a surprise follow up to his 2019 release of Wildboy.


This was a collaboration campaign for Calby where WMR Music Group's team is responsible for marketing 5 of his music videos from the new release ''Blackheart''

Our team has currently gained:

  • 800,000+ YouTube Video Views

  • 30,000+ YouTube Video Likes

  • 15000,000+ Ad Impressions

  • 5,000,000+ People Reached

 

Thanks to WMR and our partner's help the album has been streamed over million times.

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Calboy - Blackheart Stats 1.png

Black Heart’s 1st video single self-titled “Black Heart” doesn’t disappoint, as the rapper dives deep examining his own heart.

WMR Music Group's team started the campaign for the ''Black Heart'' video on 4th March 2022 and it was running until 10th March 2022.

During the timeline of the campaign we achieved the following:

  • 896,388 People Reached

  • 178,384 Total Video Views

  • 52.39% Ad View Rate

  • $0.0008 avg. Cost Per View

Calboy - u turn Stats 1.png

Calboy releases a visual for “U Turn” produced by 6lement.

WMR Music Group's team started the campaign for the ''U Turn'' video on 4th March 2022 and it was running until 10th March 2022.

During the timeline of the campaign we achieved the following:

  • 981,371 People Reached

  • 196,065 Total Video Views

  • 58.37% Ad View Rate

  • $0.0007 avg. Cost Per View

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Calboy - if u know you know Stats 1.png

Calboy released the official music video for ''If You Know You Know'' which is so far the best performing release on his album.

WMR Music Group's team started the campaign for the ''If You Know You Know'' video on 9th March 2022 and it was running until 14h March 2022.

During the timeline of the campaign we achieved the following:

  • 1,321,638 People Reached

  • 234,885 Total Video Views

  • 64.09% Ad View Rate

  • $0.0006 avg. Cost Per View

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