AMARNI

Background:

Amarni is a 23-year-old rapper, singer, and dancer from Sydney, Australia. Known for being fierce, controversial, talented, independent, and unapologetically herself, she gained praise and a major fan base following the release of her debut single "Pretty Little Thing," which has amassed over 3 million streams across all platforms.

Strategy:

The marketing campaign for Amarni's song "Beyonce" involved YouTube ad campaigns and Spotify advertising.

Results:

The campaign was successful, yielding the following results:

• 150,000 YouTube video views for "Beyonce"

• 500,000+ Spotify streams for "Beyonce"

• Landed on 100+ playlists

• Featured in editorial playlists

Conclusion:

Amarni's marketing campaign for her song "Beyonce" was effective in boosting her online presence and expanding her fan base. With the help of YouTube ad campaigns and Spotify advertising, the song gained significant visibility and popularity, reaching impressive streaming numbers and landing on numerous playlists, including editorial ones.