Bryson Gray

Background:

Bryson Gray, a Christian Conservative Artist, producer, and personality from High Point, North Carolina, released a new music video on YouTube called "False Teachers." At the beginning of the campaign, the video had no viewers. Bryson has a history of musical success, with his gospel album, Can’t Cancel God, reaching number 1 on the iTunes Gospel Album Charts.

Strategy:

Our team collaborated with Bryson to develop a targeted campaign for his music video, ensuring that it would reach the right audience.

1. Audience Research and Segmentation: We began by conducting thorough research to identify Bryson Gray's target audience. This included analyzing his current fan base, as well as identifying potential new fans who would resonate with his Christian Conservative message. We then segmented the audience based on their interests, demographics, and online behavior to create highly targeted advertising groups.

2. Keyword and Hashtag Optimization: To ensure maximum visibility for the music video, we carefully researched and selected keywords and hashtags relevant to Bryson Gray's target audience. This helped improve the video's search rankings on YouTube and increased its chances of being discovered by users searching for related content.

3. Compelling Ad Creatives: We designed eye-catching and engaging ad creatives that captured the essence of the music video and appealed to the target audience. This included the use of bold visuals, strong messaging, and provocative headlines that would intrigue potential viewers and encourage them to click through and watch the video.

4. Platform-Specific Advertising: We ran highly targeted ads on various social media platforms, including Facebook, Instagram, and Twitter, as well as YouTube itself. This multi-channel approach allowed us to reach a broader audience and generate more engagement with the music video

Results:

The campaign led to the music video achieving over 500,000 YouTube Video Views, 25,000+ Video Likes, and 2,000+ Video Comments. The controversial nature of the music video generated further discussion and engagement.

Key Performance Indicators:

• 500,000+ YouTube Video Views

• 25,000+ Video Likes

• 2,000+ Video Comments

Conclusion:

Our well-planned and targeted campaign for Bryson Gray's "False Teachers" music video successfully increased its visibility and engagement, garnering impressive results in terms of views, likes, and comments. The controversial nature of the video contributed to its success, sparking discussion and interest among viewers.