Cheflodeezy
Big Drip
Miami, FL, USA
Cheflodeezy is a Jamaican born Miami rapper. Deezy moved to Opa Locka, Miami at the age of 9 where he lived with his mom and younger brother. Deezy found his love for music as a teenager at Miami Central High, when his best friend at the time introduced him to the beat making platform Fruity Loops.
Campaign Outcome:
50,000+ Spotify Streams
30+ Playlist Adds
20,000 Monthly Listeners
Personal Playlist Creation
Services Delivered:
- Spotify Marketing Campaign
Cheflodeezy is a Jamaican born Miami rapper. Deezy moved to Opa Locka, Miami at the age of 9 where he lived with his mom and younger brother. Deezy found his love for music as a teenager at Miami Central High, when his best friend at the time introduced him to the beat making platform Fruity Loops. After high school, Deezy fell into the street life. By the age of 21 he had multiple arrests, struggled with homelessness and the loss of a few close friends to gun violence. After almost going to prison for undisclosed cases and the birth of his first child llamiyah, Deezy decided to change his life.
Cheflodeezy and his single ''Big Drip'' did just over 50,000 Spotify Streams, and landed over 30 playlists.
The main objective for this campaign was to create his own personalized artist playlist which was advertised on Facebook and Instagram platform to build his audience on Spotify, which gained over 2,000 Playlist Likes from his new and existing fans.