Dalex

Background:

Dalex, urban music's most popular emerging artist of 2019, released his first single of the year, "Mejor," in collaboration with fellow breakout reggaeton star, Sech. The Puerto Rican artist aimed to reinvent himself and continue spreading his music worldwide. "Mejor" was released under Rich Music Label and is the first single from Dalex's upcoming EP "Modo Avion" (Airplane Mode).

Strategy:

The all-around marketing campaign for Dalex's "Mejor" included working closely with Dalex's team and label to create a successful campaign. The team aimed to generate over 10 million streams across YouTube and Spotify streaming platforms, and secure press coverage from major press outlets worldwide.

Results:

The campaign proved to be successful, with significant results across various platforms and outlets:

• 5M+ YouTube Views

• 2M+ Spotify Streams

• 25.9M+ Ad Impressions

• Major Online Press Publications

Conclusion:

The all-around marketing campaign for Dalex's single "Mejor" played a crucial role in boosting its popularity and visibility, resulting in millions of views and streams across YouTube and Spotify. The press coverage from major outlets worldwide further solidified Dalex's status as a popular emerging artist in the urban music scene