Eye On Eyez

Background:

Producer Eye on Eyez is one of the most mysterious artists out there. Growing up in a blue-collar family, his way into music was anything but predetermined. With no real support from his parents, the New York-based newcomer had to do janitorial work at night just to pay the bills and keep his dream alive.

Strategy:

The Spotify marketing campaign aimed to promote Eye on Eyez's single "Bruce Wayne" by landing it in multiple independent playlists and running Spotify ad campaigns to reach a wider audience.

Results:

The campaign helped the song to secure 1000+ playlist adds and surpass 1.5 million streams. The ad campaigns reached a total of 346,576 people across three different campaigns, resulting in 49,706 link clicks.

Key Performance Indicators:

• 1000+ Spotify Playlist Adds

• 500K+ Spotify Streams

• 1.3M+ Ad Impressions

• 3M+ Total Spotify Streams

Conclusion:

The marketing campaign for Eye on Eyez's "Bruce Wayne" proved successful, with the single reaching over 1.5 million streams and securing numerous playlist adds. The Spotify ad campaigns effectively increased the song's exposure, contributing to its growth in streaming numbers. The campaign played a vital role in introducing Eye on Eyez to a larger audience and further establishing his presence in the music industry.