Heartless The Monster

Background:

Heartless The Monster, born Nigel Williams, is a San Antonio-based rapper, singer, and songwriter known for his heart-wrenching and infectious lyrics. His music style combines elements of groovy R&B, catchy pop, and traditional hip-hop. Since 2014, he has released two full-length projects featuring thoughtful lyrics and his signature deep voice. He has collaborated with other artists like Yvng Hanshi and Shilxh, and his album "Confetty" with Shilxh has been met with widespread acclaim.

Campaign:

Heartless The Monster aimed to promote his summer single "Guava" and other releases through a Spotify Marketing Campaign. The campaign sought to increase the number of Spotify streams, playlist adds, and monthly listeners.

Strategy:

1. Collaboration: We worked closely with Heartless The Monster to create an effective marketing campaign for his summer single "Guava."

2. Playlist Outreach: We pitched the song to over 100 Spotify playlists, ensuring a good fit and increasing its visibility and reach.

3. Performance Monitoring and Reporting: We kept Heartless The Monster informed about the campaign's progress, providing regular updates on key performance indicators and overall performance.

Results:

• 200,000+ Spotify streams

• 100+ playlist adds

• 50,000 monthly listeners

Key Performance Indicators:

• Spotify streams

• Playlist adds

• Monthly listeners

Conclusion:

Our Spotify Marketing Campaign for Heartless The Monster's "Guava" and other releases was highly successful in achieving its goals. By collaborating closely with the artist and effectively promoting the track on various playlists, we significantly increased the song's streams, playlist adds, and monthly listeners. The campaign's success also positively impacted the promotion of his single "Say What You Wanna," which passed 50,000 Spotify streams and landed on a Spotify Editorial Playlist.