Lil Baby

Background:

Dominique Armani Jones, known professionally as Lil Baby, is an American rapper, singer, and songwriter from Atlanta, Georgia. He rose to mainstream fame in 2017 following the release of his mixtape Perfect Timing and is one of the most prominent figures in the trap music scene.

Strategy: The goal of the campaign was to promote Lil Baby's single "Catch The Sun" through music publicity, YouTube ad campaigns, and Spotify marketing campaigns. The multi-platform approach aimed to boost the song's exposure, engage existing fans, and attract new listeners.

Results:

The promotion strategies for "Catch The Sun" were highly effective, with over 10,000,000 YouTube video views, 10,000+ playlist adds, 39,000,000+ ad impressions, and 5,000,000+ Spotify streams.

Key Performance Indicators:

• 10,000,000+ YouTube Video Views

• 10,000+ Playlist Adds

• 39,000,000+ Ad Impressions

• 5,000,000+ Spotify Streams

Conclusion:

The marketing campaign for Lil Baby's "Catch The Sun" was a resounding success. The combination of music publicity, YouTube ad campaigns, and Spotify marketing strategies effectively promoted the single, resulting in a significant increase in exposure, playlist adds, ad impressions, and streaming numbers. The campaign played a crucial role in solidifying Lil Baby's presence in the trap music scene and expanding his fan base.