Love Ghost
Dirty Pixx & Pink Car
Los Angeles, CA, USA
Love clings to you forever whether you’re in it or out of it. Like an apparition you can’t shake, it never leaves. Love Ghost’s music conjures a style equally informed by Seattle tradition and Souncloud-era fearlessness.
Campaign Outcome:
35,000+ YouTube Video Views
79,000+ Video Ad Impressions
59,48% View Rate
60,000+ Spotify Streams
70+ Playlist Adds
150+ New Followers
2,500+ Song Saves
Services Delivered:
- Spotify Marketing Campaign
- YouTube Ad Campaign
About Artist
Los Angeles-based alternative-rock band Love Ghost shatters genre constraints by fusing trap, hip-hop, grunge and emo textures into their unique style of music. Love Ghost has been on a massive trajectory with recent single releases like “Wolfsbane,” “Peace = Madness,” and “FREAK” — all spotlighted by Rolling Stone, American Songwriter and FLAUNT, respectively. “The new music that's coming from Love Ghost is just our storytelling of the things happening in our lives at the moment,” says front man Finnegan Bell. “These songs, to me, are really all threaded together by time. We are in an insane period of history, and therefore we are writing some insane music.” Known for their hyper-expressive songs, Love Ghost is composed of Bell (lead vocals, guitar), Ryan Stevens (bass, backing vocals), Daniel Alcala (guitar, engineer backing vocals) and Cory Batchler (keys, backing vocals).
Campaign Outcome
Our team helped the Love Ghost band to promote 2 of their latest releases - ‘’Pink Car’’ which gained over 30,000 Spotify Streams in 10 days' time, which helped to trigger Spotify’s Algorithmic Playlists and ‘’Dirty Pixx ft. ft Bali Baby’’ where we did YouTube test campaign which gained over 35,000 Video Views & Spotify Campaign which did over 40,000 Streams.
Check out these metrics for Love Ghost - Pink Car
Our campaign was doing consistent 2,000 daily streams and we retained 20% of the listeners.
Our team managed to trigger Spotify Algorithmic Playlists which was the highest source of streams for this release standing strong at 71%
We landed over 50 independently curated playlists for the release.
Now, let's take a look at metrics for the Love Ghost ft. Bali Baby - Dirty Pixx
Our team at WMR Music Group have been doing a consistent 2,000 - 3,000 streams per day, including playlist pitching and triggering Spotify Algorithmic Playlists.
This release received an amazing response from playlist curators and we landed over 30 playlists totalling 300,000 followers.
Now let's take a look at YouTube Advertising Campaign, please keep in mind that this was a test campaign with a limited budget, however, our team performed very well and gained over 35,000 Video Views with 59,48% View Rate which is way above industries avarage.
