Love Ghost

Background:

Love Ghost, an alternative rock band from Los Angeles, sought to promote two of their latest releases, "Pink Car" and "Dirty Pixx (feat. Bali Baby)." The band aimed to increase their visibility, gain new followers, and boost their streaming numbers on both Spotify and YouTube.

Strategy:

The marketing campaign focused on a dual approach: a Spotify marketing campaign for both songs, and a YouTube ad campaign for "Dirty Pixx (feat. Bali Baby)." This strategy involved playlist pitching, triggering Spotify Algorithmic Playlists, and running YouTube ads to reach a broader audience and increase engagement with their music.

Results:

The campaign delivered impressive results, including over 60,000 Spotify streams, 70+ playlist adds, 150+ new followers, and 2,500+ song saves. On YouTube, the campaign generated 35,000+ video views and 79,000+ video ad impressions for "Dirty Pixx (feat. Bali Baby)."

Key Performance Indicators:

• 35,000+ YouTube Video Views

• 79,000+ Video Ad Impressions

• 59.48% View Rate

• 60,000+ Spotify Streams

• 70+ Playlist Adds

• 150+ New Followers

• 2,500+ Song Saves

Conclusion:

The marketing campaign for Love Ghost successfully promoted both "Pink Car" and "Dirty Pixx (feat. Bali Baby)," resulting in a significant increase in Spotify streams and YouTube views. The dual-platform approach allowed the band to reach a broader audience, gain new followers, and enjoy increased visibility in the competitive music industry. Overall, the campaign demonstrated the effectiveness of a well-executed marketing strategy in promoting and expanding an artist's reach.