OpenSoul

Background:

OpenSoul is a multi-talented singer, songwriter, and actor from Negril, Jamaica. He has appeared in Netflix's reboot of Top Boy, playing the role of Donovan, the lead character's cousin. OpenSoul has also released his first official single, "Give It to You," with longtime collaborator and friend, Andon. Passionate about entertainment, OpenSoul is a prolific songwriter who uses his craft as a form of personal expression and catharsis.

Campaign:

OpenSoul released his music video for "Differences" and sought our services for a YouTube Advertising Campaign. The campaign aimed to increase views, engagement, and subscribers for OpenSoul's YouTube channel.

Strategy:

1. Audience Research and Segmentation: We identified OpenSoul's target audience based on their interests, demographics, and online behavior, and segmented them accordingly.

2. YouTube Ad Creation: We crafted a compelling YouTube advertisement for OpenSoul's music video, focusing on the song's unique selling points and appealing to the target audience.

3. Ad Targeting and Optimization: We launched a targeted ad campaign for OpenSoul on YouTube, reaching potential viewers within the specified audience segments. We continuously monitored the campaign's performance and made adjustments as needed to maximize engagement and views.

4. Performance Monitoring and Reporting: We kept OpenSoul informed of the campaign's progress, providing regular updates on key performance indicators and overall performance.

Results:

• 80,000 YouTube video views

• 230 new subscribers

• 850 likes

Key Performance Indicators:

• YouTube video views

• New subscribers

• Likes

Conclusion:

Our YouTube Advertising Campaign for OpenSoul's "Differences" music video was successful in generating significant engagement and visibility for the artist. In just seven days, the campaign garnered over 80,000 video views, 230 new subscribers, and 850 likes. By understanding OpenSoul's target audience and utilizing a targeted ad campaign, we were able to effectively promote his music and contribute to his growing success in the industry.