Pancho

Background:

Pancho is a versatile artist who can create deep, emotional tracks like "Therapy" and lively, energetic tunes with catchy flows and melodies such as "Another Level." His lyrics often revolve around his life experiences, including his upbringing in Kansas via Baltimore. Pancho entered the rap scene with two single releases featuring artists like 6o and KillBunk, handling mixing, mastering, and production. In under a year, Pancho released a full-length project with his singer-songwriter friend, Fat Dolsk.

Strategy:

WMR Media was hired to promote Pancho's music video for "Who Am I" on YouTube and grow his audience on YouTube and Spotify. We started with a YouTube advertising campaign for the "Stranger Things" music video, targeting Pancho's existing audience and potential fans of similar music genres. Through this campaign, we achieved over 200,000 video views and over 2,000,000 ad impressions.

The high impression click-through rate (CTR) of 10.3% demonstrated the effectiveness of our targeted ads in capturing viewers' attention and encouraging them to click on the video. Pancho's YouTube channel gained over 2,000 new subscribers as a result.

We also ran a Spotify advertising campaign for Pancho's song release of "Who Am I," using Spotify's Ad Studio to target Pancho's existing YouTube audience and convert them into Spotify listeners. The campaign was a huge success, with over 150,000 streams, 2,000 new followers, and inclusion in over 100 independently curated playlists, increasing the song's visibility and reach on the platform.

Key Performance Indicators:

• Over 200,000 YouTube Video Views

• 2,000,000+ Ad Impressions

• 10.3% avg. Impression Click Through Rate

• 2,000+ Subscribers Converted from Main Channel to Music Channel

• 150,000+ Spotify Streams

• 2,000+ Followers

• 100+ Independently Curated Playlists

• 3,000+ Song Saves

Conclusion:

The advertising campaigns for Pancho's music on YouTube and Spotify were highly successful in expanding his audience and promoting his music. By focusing on targeting the right audience and understanding Pancho's existing audience and their musical preferences, we created ads that resonated with them and effectively promoted his music. This increased Pancho's visibility on both platforms, leading to a growth in his audience and popularity. WMR Media is proud to have contributed to Pancho's success as an artist.