Riders Against The Storm
Diggy Dah
Austin, TX, USA
Riders Against the Storm (RAS), a husband and wife duo based in Austin, Texas, are the very essence of the cultural phenomenon known as hip hop. Within their music, and central to their purpose as creators, is an upholding of the culture's spiritual integrity, and a contagious celebration of the magic of creating something from ‘nothing.’ No tricks, just a deep and heart-felt commitment to their craft and calling.
Campaign Outcome:
150,000 Spotify Streams
30+ Playlist Adds
94,000 Monthly Listeners
Services Delivered:
- Spotify Marketing Campaign
Riders Against the Storm (RAS), a husband and wife duo based in Austin, Texas, are the very essence of the cultural phenomenon known as hip hop. Within their music, and central to their purpose as creators, is an upholding of the culture's spiritual integrity, and a contagious celebration of the magic of creating something from ‘nothing.’ No tricks, just a deep and heart-felt commitment to their craft and calling.
Prior to landing in Austin (2009), RAS released the John Lennon Songwriting Contest award-winning, Speak the Truth, and within a month, the first Body Rock ATX ceremony (February 2010) was launched with co-founder, DJ Chorizo Funk. In 2014, they followed the release of their self-titled EP with ‘Band of the Year’ and ‘Best Hip Hop’ crowns at the Austin Chronicle Music Awards (the first of a 3-peat).
As the duo became recognizable fixtures of the Austin music scene, their reputation expanded globally. Featured in Okayplayer, Billboard, Mashable, Afropunk, PBS and HGTV, Chaka and Qi Dada have toured throughout Europe, bringing their refreshing performance energy to audiences in need of what only RAS can provide. While their music continues to take hold they are growing their legacy into tech and philanthropic platforms – setting their sights on surfacing indigenous frameworks to inform and shift current business paradigms – guiding us into an era where art and spirit lead our decision-making towards sustainability and wellness.
Diggy Dah' is a summer anthem for the speakers in your jeep. Driven by a Southern, New Orleans style, drum-line horn foundation, 'Diggy Dah' is an undeniable, groove that fits in at the club or the family BBQ. RAS brings a little trouble and fun on this quick, catchy, braggadocious hip hop romp featuring rising hip hop star, CP Loony.
Our Spotify team at WMR Media was working with Riders Against the Storm for a 2 month long campaign to build awareness for their new single ''Diggy Dah''. We utilized Facebook & Instagram Advertising Campaigns with their ''User-Generated-Content'' which helped us to acheive the goal - raise awareness for their new single.
Our team achieved 150,000 Spotify streams and we landed more than 70 playlists at the peak of the campaign, and increased their monthly listeners by 113% from which we had 59% of more new fans than before.