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Spotify Promotion Campaign the right way?
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How we are taking advantage of Spotify and building artists careers
With our unique campaigns, we can get your artist’s new music in front of listeners ready to become bigger fans. We have developed and learned complex nuances of Spotify In-House Advertising tools like Ad Studio and Spotify Marquee Campaigns coupled with custom-built Facebook and Instagram Advertising to build campaigns within the music industry which makes us one of the best Spotify Marketing Agency
To maximize your Spotify release potential there are specific steps to make that trigger various Spotify Algorithmic Playlists and grow your presence on the streaming platform. Our marketing tools are here to help you attract the biggest possible audience to your new music.
Record labels now believe Spotify is one of the most vital streaming platforms to determine the success of an artist.
Spotify Release Preparation
Preparing Your Release For Spotify Promotion
Are you really prepared for your new release on Spotify?
When you’ve put your heart and soul into creating a song or album, the next step is maximizing its release potential.
A lot of this comes down to smart preparation and knowing exactly how your promotional plan will be executed. The more prepared you are for that big Spotify promotion, the more likely it is you’ll see streams, listeners, and followers come pouring in.
Spotify Canvas Creation
Engage your fans in a whole new way with Canvas, a short looping visual you can add to each of your tracks on Spotify. It’s album artwork, for the streaming age.
Artist Playlist Creation
One important reason to create a Spotify playlist on your artist profile is it can increase your chances of getting on official Spotify playlists. Spotify staff and their curators look at your artist profile to see if you are using the features they've provided on Spotify For Artists.
Spotify Promo Cards
Share your promo card with your fans to promote yourself, your songs, your album, or when you’re featured on some of our most popular playlists*.
Artist Pick is the perfect way to highlight what's important to you right now—be it your latest release, playlist, show announcement, or Artist Fundraising Pick.
Concerts And Festivals
Have an upcoming show/concert/tour or even a virtual tour? Spotify show concerts and sends recommendation emails to fans based on where they live, whom they follow, and whom they listen to.
Sell Your Merch With Shopify
Maximize your revenue stream by making sure you link to your merch on your Spotify artist profile. By using Spotify for Artists and Shopify, we will pick 3 products to show on your profile
Spotify Bio Update
You want to make sure your bio makes the most of the attention it gets. Our team will make sure that you stand out
Spotify Header Creation
Your artist image on Spotify shows fans who you are and what you're about. You can announce your new song/album.
Spotify Pre-Save Campaign
Spotify Pre-Save Campaign With Feature.FM
If Spotify notices that your song gets a ton of saves or playlists on day 1, it will trigger their algorithms and potentially pop your song into various algorithmic playlists like Discover Weekly, Radio, Your Daily Mix, Release Radar, Radio, etc.
And the more saves a song gets, the more likely a Spotify playlist editor will add it to a playlist.
Feature.fm has a functionality that enables us to select which Spotify objects fans will be encouraged to follow after Pre-saving.
This Ad Campaign will do the following:
Get your followers up
Engage with new people on Facebook
Collect Fan Emails
Spotify Social Media Campaigns
Facebook & Instagram Campaigns
We will drive traffic to increase awareness and reach new listeners to potentially turn them into fans, who will stream, save and follow your artist page.
Our team will craft meaningful, fun, creative campaigns for Facebook or Instagram in varying lengths and formats (we recommend videos that are 3+ minutes long for Facebook or up to 60 seconds for Instagram) that align with your business goals down the line and that highlight the artist, close up, during the first 3 seconds.
Our main goal is to trigger Spotify's A.I system that will increase organic & algorithmic growth on Spotify
Spotify Ad Studio
Your audience is here to listen
We will promote a single, album, or playlist to Spotify's music listeners, then see how your ad impacts listening behavior on Spotify. We can target by location, similar artists fan base, genre, interests, or real-time contexts.
We will encourage listeners to explore more of your artist’s music on Spotify Free and Premium with Spotify Advertising Campaigns.
With our unique data, we can get your artist’s new music in front of listeners ready to become bigger fans. By encouraging deeper engagement, WMR can increase repeat listening.
Ready to start your campaign?
With thousands of global campaigns built for record labels, PR agencies, and independent artists, we’ve learned the nuances of developing complex campaigns.