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YouTube Advertising For Artists
Ads Management Revenue Optimization Branding YouTube Advertising Agency
Audience Engagement YouTube Playlisting Free Consultation YouTube Studio
YouTube advertising for artists can mean the difference between getting music for making music and getting money for making music. YouTube promotion can turn out to be of great benefit. The wide reach of YouTube can help any musician turn his/her talent into money.
WMR Music Group’s YouTube Advertising Agency is focused exclusively on music industry growth on YouTube. We leverage the full depth of the Google Marketing Platform coupled with custom-built tools to deploy and optimize scaled Google Ads campaigns for channels within the music and entertainment industry.
WMR Music Group also develops proprietary, data-driven optimization solutions with Python, enabling us to process, automate, and act daily on millions of data points generated on YouTube Analytics and Google Ads.
You can see how our clients benefited from our YouTube Ad Campaign by visiting our case studies.
YouTube Advertising &
Music Promotion.
Get the most out of YouTube For Artists
How do we promote your song on YouTube?
Targeting Your Audience To Reach New Fans
With thousands of global campaigns built for record labels, PR agencies, and independent artists, we’ve learned the nuances of developing complex YouTube Ads management processes that optimizes results towards key metrics that are important to creators and their youtube channel.
We focus hard on testing hundreds of audience variations resulting in tens of thousands of ad groups being utilized within Google Ads. Every 24 hours we scrape extensive data sets from Google Ads and YouTube Analytics to make campaign bid adjustments to continuously improve results.
What are the best YouTube Ads Formats for artists and musicians?
Which format should you use when promoting your music video? There are several key types of video ads in which you can invest on YouTube and run your ads. Google outlines the basic formats here.
Below, we go into more detail about the best YouTube Ads Format to market your music.
Discovery Ads
Video discovery ads appear alongside other YouTube videos on YouTube search pages.
Pros: Direct Engagement
Cons: Lower Audience Retention
Skippable Ads
Viewers see five seconds of your video and have the choice to keep watching or skip it.
Pros: Higher Audience Retention
Cons: Very Low Engagement
Similar Artist Ads
Your music will appear on channels and other artists who are similar to your music
Pros: Precise Targeting
Cons: Costly But Effective
YouTube Discovery Ads For Artists
When should you use this ad format?
We use discovery ads to promote your music next to similar YouTube videos and artists as part of a YouTube search result
How does the ad format work?
Video discovery ads consist of a thumbnail image from your video with some text that encourages viewers to click on your video
Where does the ad format appear?
On YouTube search results, alongside related YouTube videos and on the YouTube mobile homepage
YouTube Skippable Ads For Artists
When should you use this ad format?
We use Skippable Ads when the main objective of the campaign is to reach as many viewers as possible in the shortest period of time
How does the ad format work?
Skippable in-stream ads play before, during, or after other videos. After 5 seconds, the viewer has an option to skip the ad
Where does the ad format appear?
Skippable in-stream ads appear on YouTube watch pages and across websites and apps running on Google video partners
YouTube Similar Artist Ads
When should you use this ad format?
Similar artists ads are short in-stream video ads that play before, during, or after another video. We use these ads when you know similar artists to yourself
How does the ad format work?
Similar artists ads allow you to reach viewers who listen to artists who are very similar to you, which allows you to engage their active audience
Where does the ad format appear?
Similar artists ads appear on YouTube videos and across music channels that are similar to you when we target their audience
YouTube Advertising Revenue Optimization
Data science drives our thinking
Through careful optimization techniques and a rules-based approach, our goal is to optimize volume ad spend for revenue; getting you up to 100% Return On Ad Spend (ROAS) via Google AdSense.
In addition to AdSense revenue, which our system optimizes for, scaled, targeted traffic can also lead to increased revenue via YouTube’s merchant shelf, Super chats on live streams, and memberships (typically requires a minimum of 30k subscribers to enable).
Revenue is also generated via ticket sales with geo-targeted tour information that appears to users below every video on the channel (requires Official Artist Channel designation by YouTube).
Remarketing opportunities also allow for the client to capture audiences and send them to their own website for ticket sales and other merchandise sales.
You can click here to view the approximate YouTube Ads Costs
