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YouTube Marketing and Revenue Optimization
YouTube Ads Management designed for Record Labels, Entertainment PR & Content Creators.
Ad technology strategies for the music and entertainment industry. Leveraging the reach and scale of the Google Marketing Platform for brand growth and revenue on YouTube.
WMR Media marketing agency is focused exclusively on entertainment growth on YouTube. We leverage the full depth of the Google Marketing Platform coupled with custom-built tools to deploy and optimize scaled Google Ads campaigns for channels within the music and entertainment industry. WMR also develops proprietary, data-driven optimization solutions with Python, enabling us to process, automate, and act daily on millions of data points generated on YouTube and Google Ads.
Promote your music.
Engage your fans.
Get the most out of YouTube
Optimized for creator-centric KPIs
With thousands of global campaigns built for record labels, PR agencies, and independent artists, we’ve learned the nuances of developing complex YouTube Ads management processes which optimizes results towards key metrics that are important to creators.
Testing done at scale
We focus hard on testing hundreds of audience variations resulting in tens of thousands of ad groups being utilized within Google Ads. Every 24 hours we scrape extensive data sets from Google Ads and YouTube Analytics to make campaign bid adjustments to continuously improve results.
Data science drives our thinking
Through careful optimization techniques and a rules-based approach, our goal is to optimize volume ad spend for revenue; getting you up to 100% Return On Ad Spend (ROAS) via Google AdSense.
In addition to AdSense revenue, which our system optimizes for, scaled, targeted traffic can also lead to increased revenue via YouTube’s merchant shelf, Super chats on live streams, and memberships (typically requires a minimum of 30k subscribers to enable).
Revenue is also generated via ticket sales with geo-targeted tour information that appears to users below every video on the channel (requires Official Artist Channel designation by YouTube).
Remarketing opportunities also allow for the client to capture audiences and send them to their own website for ticket sales and other merchandise sales.