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WMR Music Group


  • Writer's pictureWMR Music Group

How To Maximize Your Results With YouTube Ads In 2022

Updated: Jan 25, 2022

YouTube advertising for musicians can mean the difference between getting music for making music and getting money for making music. You might be an artistic purist who doesn’t care about the cash. Bless you! Still, you’d be able to make a lot more music if you didn’t need to have a job, too.

YouTube Advertising for Artists: Making sure your channel is ready

When professional stores open up, everything looks nice. Everything looks done. Everything looks deliberate. From the wallpaper to the way clothes are folded, to the font of the print on price tags, everything looks done on purpose. It’s so important to look nice that stores won’t open until everything looks like somebody thought about it.

That’s how you want your YouTube channel to look, and that’s how you want your YouTube channel to be. We’re going to think a little about everything. We will look at a few main things to have ready before running ads.

A well-designed banner/cover art.

If you’re not good with image design, you should try to find a friend who is. You can also hire our team here at WMR Music Group to create one for you! If you have the skill, know that banners should be 2560 pixels wide by 1440 pixels tall. The safe area for text and logos is 1546×423.

A good profile photo or logo.

The photo represents you and is everywhere on your channel. Care about it. It’s easier to do well than the banner is, though, so most artists should have no trouble working it out.

If you’d like help, you can always reach out to our team, and will help you to organize a professional photoshoot in your local area.

Organizing your channel and creating sections.

Think about the kinds of videos you’re going to have and add sections for them. YouTube has prepared a great PDF file with very detailed instructions to set up your artists channel properly, you can view it here: ''Official Artist Channel Playbook''

For good YouTube advertising for musicians, try these suggestions in order of priority:

  • Official Music Videos

  • Official Remixes of Your Singles

  • Lyric Music Videos

  • Live Performances

  • Acoustic Performances or Recordings

  • Behind-the-Scenes

Behind the Scenes is suggested for all your audience engagement. It really stands for everything you’ll post that isn’t music.

Different YouTube Ad Types & Which Ones Are Better? TrueView Discovery Ads vs In-Stream Ads

The two most common ad formats for video campaigns in Google Ads are TrueView in-stream and TrueView discovery. While both of these ad formats can be very beneficial, they each have very different features and benefits.


TrueView discovery

Pay only when a viewer clicks on the ad

Video discovery ads appear alongside other YouTube videos, in YouTube search pages, or on websites on the Google Display Network that match your target audience.

Pros: Allows for direct engagement from the user so they can subscribe, like, and add the video to a playlist. With this ad type, we are also able to execute our YouTube AdSense optimization strategy.

Cons: Lower audience retention compared to TrueView in-stream. Not effective for direct response campaigns.


TrueView in-stream

Pay only when a viewer watches for at least 30 seconds.

In-stream ads play before or during another video from a YouTube partner. Viewers see five seconds of your video and then have the choice to keep watching or skip it.

Pros: Higher audience retention, stronger branding power, prominent CTA, used to drive direct response conversions: e-commerce, ticket sales, and leads.

Cons: Engagement from the user is rendered nearly impossible due to the user not being on the video watch page URL. Likes, playlist adds, comments, shares, new subscribers, and earned views will not occur.

Understand your performance as an artist on YouTube

With Analytics, you can better understand how your performance contributes to your growth and success as an Artist. Use the guide below to understand what these metrics may mean to you.

At the top, you’ll see different tabs. Apart from the overview tab, each tab is tailored to help you see data that are most relevant to your goals.

‍Want Us To Take Care Of Your YouTube Ads Management?

WMR Music Group marketing agency is focused exclusively on entertainment growth on YouTube.

With thousands of global campaigns built for record labels, PR agencies, and independent artists, we’ve learned the nuances of developing complex YouTube Ads management processes that optimize results towards key metrics that are important to creators.

We leverage the full depth of the Google Marketing Platform coupled with custom-built tools to deploy and optimize scaled Google Ads campaigns for channels within the music and entertainment industry.

WMR also develops proprietary, data-driven optimization solutions with Python, enabling us to process, automate, and act daily on millions of data points generated on YouTube and Google Ads.

Get in touch with us today by emailing us - or simply submit a quote form on our website and we will schedule a call with you!

Request Quote here:

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