What Do Music PR Agencies Do?
As an artist, creating amazing music is only half of the battle. The other half is music promotion–getting it into the ears of your target audience. Furthermore, the methods you use to promote your music is just as important (if not, MORE important) than simply playing your tracks in front of as many people as possible. The objective is to craft the perfect experience for your listeners that aligns with your image. As you can imagine, there’s a lot that goes into that.
That’s where Music PR Agencies come in.
Music PR Agencies use tried-and-true methods of music promotion that align with your target audience. In this article, we’ll discuss some of the key ways in which music PR agencies can take your career to the next level.
Online Music Promotion
One of the first things a music PR agency will do is create a press kit. This includes items such as bios, photos, videos, articles and contact info. These press kits are then used for things like press releases and are tweaked in order to suit the media platform you’re using.
A good music PR agency will use blogs for online music promotion. Blogs are quickly becoming one of the best ways to promote your music because you get to promote your music and receive feedback from your target audience. This is discussed in depth in this article.
In addition, a music PR agency will promote you through all relevant social media platforms–Facebook, YouTube, Twitter, Instagram etc. They also have connections with influencers who will share your music to their audience. This is beneficial because influencers have the trust of their audience. And when a trustworthy influencer promotes your music, the audience will surely have a favourable reaction.
Lastly, music PR agencies get your music onto the major streaming platforms. They’ll also help you get more streams. For example, Music PR agencies usually have packages that include: Spotify marketing, Spotify campaigns, Spotify playlisting and Spotify ads that will boost all of your key metrics.
Offline Music Promotion
Many online music promotion methods through social media are popular with independent artists because it’s cheap! However, for that very reason, all artists do it. This creates an oversaturated market which makes it difficult to stand out from the noise.
With music PR agencies, you now have access to music promotion options that most artists don’t–TV interviews, radio time, podcasts, and most importantly, obtaining more high-quality gigs. This is invaluable and will take your career to the next level by exposing you to crowds you couldn’t otherwise reach. Furthermore, music PR agencies’ phones are ringing off the hook from media companies looking for exciting stories and artists to cover. Needless to say, utilizing a publicity agency’s clout is invaluable.
As mentioned before, image/branding is just as important, if not, more important than talent in the music industry. Therefore, it’s crucial to have a team of experts to consult with so all of your actions have a positive effect on your image. This could include consulting on things like which gigs to play, publicity stunts, who to hang out with in public, how your social media profiles should ‘feel’ and how to act in a media interview. This is extremely important because one bad publicity move can ruin an artist’s image that they may not be able to recover from. A team of experts eliminates this risk.
If you’re looking for a music promotion company to help you top the charts, WMR Media is a leading hip hop PR firm for urban, grime and hip hop artists. WMR Music Group has all of the music promotion tools any artist needs with access to media outlets that have millions of viewers worldwide. Check out WMR Media right now.