Lil Baby

success story

10M+
YouTube Video Views

10K+

Playlist Adds

39M+

Ad Impressions

5M+

Total Spotify Streams

Collaboration project with Lil Baby on his single Catch The Sun

Campaign Overview

Dominique Armani Jones, known professionally as Lil Baby, is an American rapper, singer, and songwriter from Atlanta, Georgia. He rose to mainstream fame in 2017 following the release of his mixtape Perfect Timing and is one of the most prominent figures in the trap music scene.

 

Baby re-creates the storyline of Queen & Slim, as he's on the run looking to escape law enforcement's pursuit and bring Jayda to safety. The couple takes their low-rider out in the middle of the night and drive to the suburbs, where they discover an open log cabin to finally relax and get some fresh air with the sun setting on the yard.

Lil Baby's anticipated My Turn project is still without a release date. He kicked off 2020 with the release of the album's second single "Sum 2 Prove," which debuted at No. 16 and slides to No. 33 on this week's Billboard Hot 100 chart.

Campaign Outcome

Baby contributed to the Queen & Slim soundtrack with "Catch the Sun." The ATLien returned Wednesday (Jan. 29) with a tenderhearted visual to the record, which stars Baby alongside his real-life girlfriend, Jayda.


This was a collaboration campaign for Lil Baby where WMR Music Group's team managed to reach the following metrics for his single:

  • 10,000,000+ YouTube Video Views

  • 10,000+ Playlist Adds

  • 39,000,000+ Ad Impressions

  • 5,000,000+ Spotify Streams

 

Thanks to WMR and our partner's help this song has currently more than a 40million streams on YouTube and Spotify.

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WMR Music Group LTD

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