How much does it cost to advertise content on YouTube?
TrueView Instream | TrueView Discovery | CPV Billing


There is a wide range in cost depending on the type of campaign you want.

For music and entertainment brands there are strategies that can be used to keep costs low.

YouTube Ads Costs Per Thousand Views

Regional breakdown of what it costs to run ads on YouTube

United States | $10 – $100

Canada | $10 – $40

Latin America | $2 – $10

Western Europe | $10 – $50

Eastern Europe | $5 – $20

Middle East/Africa | $1 – $5

Asia | $3 – $50

India | $1 – $5

Note: These ranges are guidelines only and are meant to give a broad overview of what the current advertising auction market looks like within available inventory on YouTube. There are a variety of factors which affect the CPV for every single user on YouTube including content placement, income level, remarketing competition, gender, age, home-ownership status, and other demographic data.

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TrueView in-stream
Pay only when a viewer watches for at least 30 seconds









In-stream ads play before or during another video from a YouTube partner. Viewers see five seconds of your video and then have the choice to keep watching or skip it.

Pros: Higher audience retention, stronger branding power, prominent CTA, used to drive ecommerce conversions, and can many times be the cheaper of the two ad types.

Cons: Engagement from the user is rendered nearly impossible due to the user not being on the video watch page URL. Likes, playlist adds, comments, shares, new subscribers, and earned views will not occur.

TrueView Discovery
Pay only when a viewer clicks on the ad














Video discovery ads appear alongside other YouTube videos, in YouTube search pages, or on websites on the Google Display Network that match your target audience.

Pros: Allows for direct engagement from the user so they can subscribe, like, and add the video to a playlist. With this ad type we are also able to execute our YouTube AdSense optimization strategy.

Cons: Lower audience retention compared to TrueView in-stream.


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