D.Matthews

Background:

David "D.Matthews" Matthews is a Nigerian-born vocalist and songwriter, known for his unique brand of motivational and energetic Afrobeat and Afropop music. Inspired by the beats of Africa, D.Matthews blends traditional African elements with global mainstream pop, creating a heartfelt and fascinating sound. He cites Afrobeat music pioneer Fela Kuti, Burna Boy, and fellow Nigerian singer-songwriter WizKid as musical influences.

Strategy:

The marketing campaign for D.Matthews' song "Africa" primarily focused on Spotify promotion. The team at WMR Media employed a multi-faceted approach to this campaign, which included:

1. Spotify playlist placements: By securing placements in over 50 Spotify playlists, the campaign increased the song's visibility and reach to a wider audience.

2. Spotify Ad Studio campaign: The team leveraged Spotify's ad platform to create a targeted advertising campaign, promoting the song to potential listeners based on their listening habits and preferences.

3. Social media promotion: Utilizing social media platforms to engage with fans, share updates on the campaign's progress, and encourage user-generated content, such as sharing the song or adding it to their playlists.

4. Influencer marketing: Collaborating with influencers in the Afrobeat and Afropop genres to increase the song's credibility and attract new listeners.

Results:

The campaign's success is evident in the following outcomes:

• 50,000 Spotify streams for "Africa"

• 20+ playlist adds

• 27,000 new monthly listeners

Conclusion:

The marketing campaign for D.Matthews' song "Africa" effectively increased his online presence and expanded his fan base. Through a combination of playlist placements, targeted advertising, social media promotion, and influencer marketing, the campaign reached a broader audience and achieved significant streaming numbers and listener growth on Spotify.