Dide

Background:

Dide, a masked rapper claiming to be a Premier League footballer, emerged on the music scene with his first release, "Thrill." Keeping his identity hidden behind a rose-adorned mask, Dide sparked curiosity and excitement among fans and the music industry.

With a captivating marketing campaign and viral content, Dide's "Thrill" became an overnight sensation in the UK and beyond.

Strategy:

WMR Media, the team behind Dide's marketing campaign, employed a targeted YouTube Advertising Campaign focused on football fans in the UK and later expanded to major football fan countries like Italy and Netherlands and more. A similar strategy was used for Spotify promotion.

To further amplify the release, Dide collaborated with GRM Daily, the biggest Instagram platform in the UK for music releases, creating a snowball effect.

Dide also went viral on TikTok and Instagram, with major accounts like TheShadeBorough, Risingballers, and SkySports posting about him.

Results:

In just ten days, "Thrill" received over 1 million video views on YouTube and was close to 1 million streams on Spotify.

Dide gained over 70,000 Instagram followers and landed on major Spotify playlists such as Rap UK, Freestyle Flow, It's Lit, Who We Be, Viral Hits NL, and RAP UK on Apple Music.

The release was covered by major press outlets in the UK, including Daily Mail, The Sun, BBC, The Athletic, Goal.com, HipHopDX, Hypebeast, The Independent, and many more.

On TikTok, Dide amassed over 10,000,000 video views.

Key Performance Indicators:

• Over 70,000 new Instagram followers (from 2,000 followers)

• Major Spotify Playlist placements

• Press coverage from top UK media outlets

• 10,000,000+ TikTok video views

• 1,000,000+ YouTube Views

• 900,000 Spotify Streams

Conclusion:

The enigmatic persona of Dide, combined with a well-executed marketing strategy, turned "Thrill" into a viral sensation. The campaign's success showcases the power of curiosity, targeted marketing, and collaboration with key influencers in capturing new audiences and generating buzz. This case study stands as a testament to WMR Media's ability to create and execute innovative and effective marketing campaigns for its clients.