G Herbo

Background:

G Herbo, a noted drill artist from Chicago's South Shore neighborhood, has been active since the early 2010s. He released his fourth studio album, titled "25," via Machine Entertainment Group and Republic Records. The 19-track project features collaborations with fellow artists like Polo G, Lil Tjay, 21 Savage, The Kid LAROI, and Gunna.

Strategy:

The goal of the campaign was to increase G Herbo's presence on YouTube and Spotify, engage his existing fanbase, and attract new listeners. By utilizing YouTube ad campaigns and Spotify marketing and promotion strategies, the campaign aimed to generate buzz around the release of "Cry No More feat. Polo G & Lil Tjay."

Results:

The YouTube and Spotify marketing campaign achieved outstanding results, with #23 on Billboard Charts in July 2021, over 2,000,000 YouTube video views, 10,000+ playlist adds, 16,000,000+ ad impressions, and 10,000,000+ Spotify streams.

Key Performance Indicators:

• #23 Billboard Charts July 2021

• 2,000,000+ YouTube Video Views

• 10,000+ Playlist Adds

• 16,000,000+ Ad Impressions

• 10,000,000+ Spotify Streams

• Featuring Polo G, Lil Tjay

Conclusion:

G Herbo's YouTube and Spotify marketing campaign for "Cry No More feat. Polo G & Lil Tjay" was highly successful. The targeted promotion strategies effectively engaged both existing fans and new listeners, leading to exceptional results in terms of Billboard chart ranking, YouTube video views, playlist adds, ad impressions, and Spotify streams. The campaign played a vital role in promoting G Herbo's latest project and solidifying his presence in the music industry