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G Herbo

Cry No More feat. Polo G & Lil Tjay

Chicago, IL, USA

G Herbo relates his experiences in coarsely grained, urgent, and often pained form as one of Chicago's noted drill artists. He represents his city's South Shore neighborhood -- more specifically, an area nicknamed Terror Town. Active since the early 2010s, the rapper born Herbert Wright appeared on a pair of tracks off Free Crack, a release by close associate Lil Bibby, in 2013

Campaign Outcome:

#23 Billboard Charts July, 2021
2,000,000+ YouTube Video Views
10,000+ Playlist Adds
16,000,000+ Ad Impressions
10,000,000+ Spotify Streams
Featuring Polo G, Lil Tjay

G Herbo

Services Delivered:

- YouTube Ad Campaign
- Spotify Marketing Campaign

Billboard chart-topper and platinum-selling artist G Herbo released his fourth studio album, titled 25, via Machine Entertainment Group and Republic Records on Friday (July 2). It comes just one day after Herbo premiered the music video for his track, "I Don't Wanna Die."

The 19-track project features special appearances from fellow artists including Polo G, Lil Tjay, 21 Savage, The Kid LAROI and Gunna. It's available for streaming on all music platforms.

25 comes one year after Herbo dropped his third studio album, PTSD via Machine Entertainment Group and Epic Records.

G Herbo has consistently been one of the best storytellers in hip-hop over the last few years and at the age of 25, he has already accomplished so much.

His fanbase is always ready for new music and on Friday, he delivered with his brand new album 25.

This project is chock-full of emotional tales about the life he has lived and some of the violent things he has witnessed. There are some songs that will hit you in the chest, and "Cry No More" with Polo G and Lil Tjay is one of those efforts.

This was a collaboration campaign with G Herbos team to build awareness for his single on YouTube and Spotify.

Our team ran a successful YouTube Advertising Campaign targeting 8 different countries which generated more than 2,000,000 YouTube Video Views.

WMR Media's Spotify team also helped G Herbo with independent Spotify Playlist Pitching & we secured 10,000+ independent playlists.

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With thousands of global campaigns built for record labels, PR agencies, and independent artists, we’ve learned the nuances of developing complex campaigns.

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